Many people are online 24/7 – increasingly using mobile devices. Almost one out of two Germans uses a smartphone. People want to use the internet for things they used to go to stores, agencies or offices for – wherever they are. Offering your products and services online has become key to economic success – a challenge for products based on personal communication and individual advisory services.
A challenge that can be met, however, with innovative solutions that offer the same high quality and personalised service online and face-to-face, while guaranteeing data security. The modern internet community is a demanding, sophisticated clientele – one that wants service and support through all channels. If you can fulfil those demands, you will stand a good chance of attracting new target groups and opening new distribution channels. What could new, holistic models of customer service look like?